Smart devices are supposed to make your life easier—not introduce silent risks into your business.
From smart TVs and thermostats to doorbell cameras and baby monitors, smart devices have crept into our homes and offices. They’re convenient, they’re helpful, and they’re everywhere. But here’s what most business owners don’t realize:
These same devices can quietly open the door to cyberattacks.
In 2022, there were over 112 million IoT-based cyberattacks worldwide. And with AI-fueled threats accelerating, 2024 is projected to see an 82% increase. The reality? You don’t need to be targeted by a hacker to be exposed. You just need to plug in the wrong smart device.
That’s why the U.S. government created the Cyber Trust Mark—a new labeling system that signals which smart devices are built with basic cybersecurity protections in place.
Let’s break down what it is, why it matters, and how business owners can use it to stay a step ahead.
The U.S. Cyber Trust Mark is a voluntary certification for smart devices that meet certain cybersecurity standards. Think of it as a seal of approval that tells you, "This device won’t be your weakest link."
Devices that earn the mark must pass tests in:
Password strength (no more “admin123”)
Data protection (so your sensitive info isn’t floating in the cloud)
Software update practices (to patch vulnerabilities quickly and consistently)
In short, devices with the Cyber Trust Mark are built with security in mind, not just convenience.
Because it only takes one vulnerable device to put your entire operation at risk.
Your team doesn’t think twice about plugging in a smart speaker or setting up a new webcam—and that’s the problem. Without guidance or standards, you’re left hoping nothing goes wrong.
But here’s what’s at stake:
Breach liability if a smart device is compromised
Data privacy violations (which can tank client trust)
Insurance claim denials if devices don’t meet coverage requirements
If you’re serious about building a secure and insurable business, you can’t afford to ignore what your smart tech is doing in the background.
You can expect to start seeing the Cyber Trust Mark on product packaging later this year. It will apply to devices like:
Smart TVs
Smart locks
Security cameras
Baby monitors
Smart speakers
Thermostats
As adoption grows, more categories will be added. Eventually, devices without the mark will feel like a red flag.
Most business owners already have smart tech in place—and chances are, those devices weren’t vetted for security. That’s okay. You can still tighten your defenses by:
Changing all default passwords
Updating device firmware regularly
Turning off unused features
Segmenting smart devices on a separate Wi-Fi network
Auditing access and reviewing device settings
None of these steps require IT expertise. But they do require someone who’s paying attention.
The Cyber Trust Mark is a major shift—but it’s just the beginning. Expect:
Stricter standards as threats evolve
Pressure on manufacturers to prioritize security
Wider adoption across industries and retailers
Bottom line: this is where the market is going. The faster you align your business with smart cybersecurity standards, the easier it becomes to scale safely.
At qnectU, we don’t believe in fear-based decision-making. We believe in clarity.
Smart devices aren’t going away. But blind adoption without a plan? That’s a risk you don’t need to take.
If you’re not sure which devices in your business are exposing you to risk—or whether your current tools would pass a cyber insurance audit—we can help.
Let us walk you through it. Click here to schedule a quick 26-minute call today because good tech should move your business forward, not hold it hostage.
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Yes, we offer access to senior IT consultants and provide vCSO(Virtual Chief Security Officer) as a service for our clients. Our vCSO service provides your organization with expert leadership and strategic direction tailored to your unique cybersecurity and legal compliance needs. We are here to help you navigate the complexities of cybersecurity and ensure that your security posture is robust, compliant, and capable of addressing evolving cyber threats. Book a call today to get expert help with your company’s cybersecurity and compliance.
We have a high level of confidence in the security posture of our company and our clients. Our security stack includes several components to ensure strong and resilient cybersecurity measures. We provide comprehensive risk management, regular audits and assessments, advanced security technologies, employee training and awareness, and incident response planning. Our systems and solutions follow established industry standards and best practices to keep your company safe and your data secure. Since every company has different risks depending on the data, systems, utilization, and more, we can work with your team to develop a robust security plan and implement the proper measures as needed. Reach out today to strengthen your company’s security posture!
We provide robust Disaster Recovery (DR) plans, covering preventative, detective, and corrective measures. Our DR strategies are tailored to each client’s specific needs and are designed to ensure rapid recovery and continuity of operations in the event of any disaster. These plans are regularly reviewed and tested to guarantee they function effectively and meet the highest standards of resilience and reliability. And if a disaster were to occur outside of regular business hours, we have you covered! At qnectU, we have a response time of mere minutes for emergency after-hours calls, ensuring a rapid response to implement your Disaster Recovery plan. Book a call today to protect your company in the event of a disaster.
Here at qnectU, we conduct regular risk assessments as a core part of our risk management strategy. Our process is comprehensive, involving identification, categorization, and response planning for potential security risks, including technical vulnerabilities, access controls, and more. These assessments help us understand, control, and mitigate all forms of cyber risk, ensuring that our security measures are effective and up-to-date. But most importantly, we provide continual risk assessments at pre-determined intervals based on your company’s risk level. This ensures that issues are corrected, new risks are identified, and compliance is properly documented. Want to see how our in-depth business risk assessments work? Book a consultation today to get an in-depth risk assessment of your company’s current network security.
We are committed to following proven change management principles. We understand the importance of structured and systematic processes in implementing changes that affect cybersecurity protocols and IT environments. Our approach is based on industry-recognized frameworks and methodologies that ensure changes are managed effectively, focusing on minimizing risks, enhancing security posture, and achieving strategic objectives.
We specialize in Compliance as a Service (CaaS), and our program is designed to meet a wide range of regulatory requirements to ensure that your business adheres to the highest standards of compliance. We demonstrate our compliance through detailed assessments, documentation, and third-party audits. Our expertise and ongoing support can give you confidence that your company’s sensitive information is managed securely and in full compliance with all regulations.
In today’s world a business can easily be compromised via a “supply chain hack.” There have been several instances where the IT company has exposed all of their clients to hacking due to their own lack of cybersecurity measures. In order to prevent this within our own company, we work closely with a third party for comprehensive auditing services to ensure that all cybersecurity and compliance requirements are met. Our rigorous audit process involves a thorough examination of our systems and practices against established industry standards and best practices. This collaboration provides an objective perspective and deep expertise to identify any potential vulnerabilities, ensuring that our cybersecurity measures are robust, up-to-date, and in full compliance with regulatory demands.
Compliance as a Service (Caas) means that our experts will give you specialized help in handling all the rules and regulations your business needs to follow. We do this by providing expert guidance to help you determine what rules apply to your business and how to follow them. All while giving ongoing support to monitor your compliance status and updates in regulations. This may also include any advanced tools to help manage compliance tasks and risk management surrounding compliance. CaaS takes the hassle out of compliance so you can focus on running your business with confidence.
Gregory Mauer is the founder and CEO of our company, a best-selling author, speaker, and a cybersecurity & compliance expert. He has been on stage with the likes of the “Nice Shark”, Robert Herjavec, Siri co-founder Adam Cheyer, and business coach and author Mike Michalowicz.
Yes, we offer access to senior IT consultants and provide vCSO(Virtual Chief Security Officer) as a service for our clients. Our vCSO service provides your organization with expert leadership and strategic direction tailored to your unique cybersecurity and legal compliance needs. We are here to help you navigate the complexities of cybersecurity and ensure that your security posture is robust, compliant, and capable of addressing evolving cyber threats. Book a call today to get expert help with your company’s cybersecurity and compliance.
We have a high level of confidence in the security posture of our company and our clients. Our security stack includes several components to ensure strong and resilient cybersecurity measures. We provide comprehensive risk management, regular audits and assessments, advanced security technologies, employee training and awareness, and incident response planning. Our systems and solutions follow established industry standards and best practices to keep your company safe and your data secure. Since every company has different risks depending on the data, systems, utilization, and more, we can work with your team to develop a robust security plan and implement the proper measures as needed. Reach out today to strengthen your company’s security posture!
We provide robust Disaster Recovery (DR) plans, covering preventative, detective, and corrective measures. Our DR strategies are tailored to each client’s specific needs and are designed to ensure rapid recovery and continuity of operations in the event of any disaster. These plans are regularly reviewed and tested to guarantee they function effectively and meet the highest standards of resilience and reliability. And if a disaster were to occur outside of regular business hours, we have you covered! At qnectU, we have a response time of mere minutes for emergency after-hours calls, ensuring a rapid response to implement your Disaster Recovery plan. Book a call today to protect your company in the event of a disaster.
Here at qnectU, we conduct regular risk assessments as a core part of our risk management strategy. Our process is comprehensive, involving identification, categorization, and response planning for potential security risks, including technical vulnerabilities, access controls, and more. These assessments help us understand, control, and mitigate all forms of cyber risk, ensuring that our security measures are effective and up-to-date. But most importantly, we provide continual risk assessments at pre-determined intervals based on your company’s risk level. This ensures that issues are corrected, new risks are identified, and compliance is properly documented. Want to see how our in-depth business risk assessments work? Book a consultation today to get an in-depth risk assessment of your company’s current network security.
We are committed to following proven change management principles. We understand the importance of structured and systematic processes in implementing changes that affect cybersecurity protocols and IT environments. Our approach is based on industry-recognized frameworks and methodologies that ensure changes are managed effectively, focusing on minimizing risks, enhancing security posture, and achieving strategic objectives.
We specialize in Compliance as a Service (CaaS), and our program is designed to meet a wide range of regulatory requirements to ensure that your business adheres to the highest standards of compliance. We demonstrate our compliance through detailed assessments, documentation, and third-party audits. Our expertise and ongoing support can give you confidence that your company’s sensitive information is managed securely and in full compliance with all regulations.
In today’s world a business can easily be compromised via a “supply chain hack.” There have been several instances where the IT company has exposed all of their clients to hacking due to their own lack of cybersecurity measures. In order to prevent this within our own company, we work closely with a third party for comprehensive auditing services to ensure that all cybersecurity and compliance requirements are met. Our rigorous audit process involves a thorough examination of our systems and practices against established industry standards and best practices. This collaboration provides an objective perspective and deep expertise to identify any potential vulnerabilities, ensuring that our cybersecurity measures are robust, up-to-date, and in full compliance with regulatory demands.
Compliance as a Service (Caas) means that our experts will give you specialized help in handling all the rules and regulations your business needs to follow. We do this by providing expert guidance to help you determine what rules apply to your business and how to follow them. All while giving ongoing support to monitor your compliance status and updates in regulations. This may also include any advanced tools to help manage compliance tasks and risk management surrounding compliance. CaaS takes the hassle out of compliance so you can focus on running your business with confidence.
Gregory Mauer is the founder and CEO of our company, a best-selling author, speaker, and a cybersecurity & compliance expert. He has been on stage with the likes of the “Nice Shark”, Robert Herjavec, Siri co-founder Adam Cheyer, and business coach and author Mike Michalowicz.